Defense Addressable Market (DAM)
The premier intelligence for assessing specific funded market opportunities across the US Department of Defense
Creating value for
those we serve
Clients work with Crux Analysts to define their product, target market, needs, and capability and use that as a lens by which to view market opportunity across the DoD for their capability or service.
Providing relevant
data-driven intelligence
Current, contextual, and relevant intelligence is provided across the DoD with insight into the priorities, programs, users and existing vendors.
Empowering
human contextualization
Crux Analysts collaborate to provide specific contextual cuts of the market opportunity along with warfighter contacts to gain context of opportunities
What is Included
Bespoke Intelligence
Crux Analysts work with those we serve to create bespoke profiles of the offerings they are bringing to the market. Using these profiles, comprehensive analytics are provided to the client highlighting market growth, specific units with money to spend on this offering, and opportunities to collaborate with existing vendors.
Human-Empowered Contextualization
Our Success is to get those who we serve as close as possible to their target objectives so that they can maximize the impact of their efforts to provide solutions to the warfighter.
On a monthly basis, Crux Analysts work with those we serve to identify specific opportunities and validate the ability for those we serve to bring a uniquely valuable offering to the DoD.
Collaborating with those who have access and placement, we verify the opportunity and help those we serve to develop an actionable plan to engage with operational users, leadership, collaborators and all others needed to pursue the identified market opportunity.
We deliver these opportunities to those we serve with specific insights that help them engage and assess the opportunity for themselves. These insights range from end-user perspectives to the contact information for identified interested parties.